ABA Financial Marketing Professional Exam Syllabus

Financial Marketing Professional PDF, CFMP Dumps, CFMP PDF, Financial Marketing Professional VCE, CFMP Questions PDF, ABA CFMP VCE, ABA Financial Marketing Professional Dumps, ABA Financial Marketing Professional PDFUse this quick start guide to collect all the information about ABA Financial Marketing Professional (CFMP) Certification exam. This study guide provides a list of objectives and resources that will help you prepare for items on the CFMP ABA Financial Marketing Professional exam. The Sample Questions will help you identify the type and difficulty level of the questions and the Practice Exams will make you familiar with the format and environment of an exam. You should refer this guide carefully before attempting your actual ABA Financial Marketing Professional certification exam.

The ABA Financial Marketing Professional certification is mainly targeted to those candidates who want to build their career in Professional Level domain. The ABA Certified Financial Marketing Professional (CFMP) exam verifies that the candidate possesses the fundamental knowledge and proven skills in the area of ABA Financial Marketing Professional.

ABA Financial Marketing Professional Exam Summary:

Exam Name ABA Certified Financial Marketing Professional (CFMP)
Exam Code CFMP
Exam Price $575 (USD)
Duration 180 mins
Number of Questions 150
Passing Score Pass/Fail
Schedule Exam EXAM APPLICATION
Sample Questions ABA Financial Marketing Professional Sample Questions
Practice Exam ABA CFMP Certification Practice Exam

ABA CFMP Exam Syllabus Topics:

Topic Details

DATA, RESEARCH, AND MEASUREMENT (20%)
Make strategic, data-driven marketing decisions. Knowledge of:
  • Surveys (e.g., customer, rate)
  • Focus groups
  • Competitive/market analysis (SWOT)
  • Brand awareness study
  • Deposit share FDIC
  • Share of voice
  • Mystery shops
Research client profiles to identify needs. Knowledge of:
  • CRM/MCIF
  • Data warehouse
  • Product adoption/Cross-sell next best product
  • Client experience/Journey mapping
  • Data points (e.g., segmentation, attrition rate, psychographics, demographics)
Procure data from primary and secondary sources to assess competitive environment. Knowledge of:
  • Share of market: FDIC summary of deposits
  • Share of voice: weight and frequency in advertising against competition
  • Rate survey
  • Mystery shops
Apply return-on-investment (ROI) methodologies to measure product sales outcomes. Knowledge of:
  • ROI
  • Sales tracking
  • Expense tracking (e.g., advertising, direct mail)

Ability to:

  • Calculate product lift, income vs. cost
  • Calculate ROI
Establish digital metrics to determine the results of marketing initiatives. Knowledge of:
  • KPIs
  • Conversions/Leads
  • SEO/listings management/SEM in place to support website
  • Access to reporting and interpretation (e.g., Google analytics)

Ability to:

  • Interpret metrics (e.g., impressions, CTR, CTW, CPC)
  • Communicate meaning/value to management
Collaborate with various business lines to measure and increase sales. Knowledge of:
  • CRM
  • Data warehouse
  • Marketing automation

Ability to:

  • Define goals and build operating plan
Leverage data to support marketing recommendations made to executive management. Knowledge of:
  • Loan-to-deposit ratio, rate setting, asset/liability management (ALCO)
  • Competitive analysis (e.g., Uniform Bank Performance Report, FDIC summary of deposits, interest rate)
  • New product/services adoption via MCIF/core data
  • Technological advances
Define marketing parameters and ways to calculate ROI for events. Knowledge of:
  • Budget
  • Bank’s strategy for charitable giving
  • Client base or target market
  • Community support to foster good will
  • CRA

Ability to:

  • Plan
  • Find added value, negotiate for brand exposure
Define the client journey and identify communication preferences. Knowledge of:
  • MCIF/CRM: knowing your client
  • Segmentation (e.g., behavioral, contextual, generational)
  • Communication channels

Ability to:

  • Define personas
Track progress and efficacy of marketing campaigns. Knowledge of:
  • FI Core/MCIF
  • Sales goals and reporting
  • Budget tracking
  • ROI
  • Marketing data resources

STRATEGY (21%)
Create segmentation strategies to target messaging. Knowledge of:
  • MCIF
  • Segmentation (e.g., households, demographics)
  • Geotargeting

Ability to:

  • Identify life stages and connect with relevant products and services
Align marketing resources with strategic organizational goals. Knowledge of:
  • Supporting lines of business and their goals
  • Strategic plan
  • Collaboration strategies
  • Current market conditions

Ability to:

  • Collaborate with various business lines
Translate the strategic organizational goals into actionable marketing tactics. Knowledge of:
  • Strategic plan
  • Current market conditions
  • Marketing strategy/dashboard
  • Applicable resources/vendors

Ability to:

  • Write marketing plans
Create an annual marketing plan. Knowledge of:
  • Budgeting
  • Strategic plan
  • Competition
  • Structure of a marketing plan (e.g., SWOT analysis)

Ability to:

  • Write/revise marketing plans
Budget marketing resources to support the marketing plan. Knowledge of:
  • Budgeting
  • Strategic plan
  • Due diligence process to vet vendors
  • Applicable resources (e.g., staff, technology)
Synthesize industry trends to develop marketing tactics. Knowledge of:
  • Competition
  • Industry trends
  • Relevant/objective sources
  • Bias (e.g., media, research, personal)

Ability to:

  • Critically examine sources

REVENUE GENERATION (20%)
Create and measure shareholder value. Knowledge of:
  • Return on equity
  • Return on assets
  • Efficiency ratios
  • ROI
  • Share of market/voice
  • Statements of condition
  • Income statement
  • Balance sheet
Quantify and communicate financial outcomes of initiatives to leadership. Knowledge of:
  • Key metrics and how they are measured

Ability to:

  • Create executive summaries
  • Compile and report key metrics
Develop campaigns to meet sales goals. Knowledge of:
  • Marketing budget
  • Strategic goals for departments/business lines
  • Regulatory limitations

Ability to:

  • Identify target audience
  • Identify most/least relevant channels
Recognize current market conditions and competition to price deposits. Knowledge of:
  • Loan-to-deposit ratio
  • Current rates
  • Asset/liability management (ALCO)

Ability to:

  • Interpret relevant internal and external reports (e.g., rate report, housing report)
  • Track market trends

COMMUNICATION AND BRAND (25%)
Build an effective internal communication plan. Knowledge of:
  • Verbal and written means
  • Systems and communications tools
  • Feedback evaluation and response methodologies (e.g., surveys)
  • Points of contact
  • Organizational chart
Develop an external communication plan. Knowledge of:
  • Various communication channels
  • Public relations (e.g., news releases, media training, digital)
  • Advertising
  • Relevant educational content
  • Strategic organizational goals
Create strategy to build the brand. Knowledge of:
  • Brand guidelines
  • Brand promise
  • Core values
  • Organization-wide engagement
  • Measurement of brand equity (e.g., market studies, internal/cultural studies, integration into performance evaluations)
  • Consistent messaging and brand voice
Create appropriate content to engage audiences. Knowledge of:
  • Goals and tactics
  • Segmentation strategies
  • Education and fraud prevention
  • Business lines/Product lines
  • Channels (e.g., digital, traditional, media, in-person)
  • Types of content (third-party, original)
  • Legal and compliance considerations
  • Diversity and inclusion
Construct a crisis communication plan. Knowledge of:
  • Business continuity plan (e.g., crisis team, incident response plan, prepared statements, internal communication plan)
  • Predetermined public relations firm options
  • Media training
  • Authorized and appointed spokespersons
  • Role of senior leadership, regulators, and law enforcement

RISK MANAGEMENT (14%)
Establish a complaint management process. Knowledge of:
  • Policy (e.g., incident response, assessment, reporting, internal communication, resolution)
  • Customer communication
  • Feedback
Ensure compliance with the Community Reinvestment Act (CRA). Knowledge of:
  • CRA officer
  • CRA context plan
  • Corporate charitable giving and sponsorships
  • Educational programming
  • Community development
  • Volunteerism
  • Fair lending
  • Public file
Collaborate to ensure ADA compliance. Knowledge of:
  • Regulations
  • Physical buildings
  • ATMs
  • Third-party vendors
  • Website accommodations (e.g., audio, video)
Manage vendor risk. Knowledge of:
  • RFP process
  • Contract review
  • Due diligence
  • Legal review process
Develop and disseminate accurate information. Knowledge of:
  • Business lines
  • Fair lending
  • Unfair, deceptive, or abusive acts or practices (UDAAP)
  • Consumer compliance regulations
  • FINRA
  • FTC
  • Investor relations
  • Brand voice

Ability to:

  • Create clear and concise communications
Monitor advertising content for accuracy and consistency. Knowledge of:
  • Business lines
  • Project management (e.g., goals, project description, team members, recordkeeping/archives, approvals)
  • Compliance
Control exposure to risk by complying with regulations. Knowledge of:
  • Business lines
  • Fair lending
  • Unfair, deceptive, or abusive acts or practices (UDAAP)
  • Consumer compliance regulations
  • FINRA
  • FTC
  • Investor relations
Ensure compliance with digital advertising guidelines. Knowledge of:
  • Segmentation
  • Geotargeting
  • Targeting and retargeting
  • SEO/SEM
  • Website maintenance/recordkeeping
  • Consumer compliance regulations
  • Investor relations

To ensure success in ABA Financial Marketing Professional certification exam, we recommend authorized training course, practice test and hands-on experience to prepare for ABA Financial Marketing Professional (CFMP) exam.

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